Numbers behind Activia
Activia® is the number one global fresh dairy brand in the world*.
- 9 billion pots of Activia® are sold per year.
- Activia® contains 4 billion Bifidus ActiRegularis® per 125g pot.
- Activia® has benefited from the expertise of Danone Nutricia Research Scientists for more than 30 years.
- It takes 24 hours to produce an Activia® product from start to finish.
- It’s available in 70 countries across 5 continents.
- Activia® has more than 1,000 products available worldwide.
- Activia® contains a unique mix of five different strains
- Bifidobacterium lactis CNCM I-2494 known as Bifidus ActiRegularis®
- Streptococcus thermophiles
- 2 x Lactobacillus bulgaricus
- Lactococcus lactis
- To create Activia®, we ferment milk at 37°C for 8 hours.
*Excluding Private Labels. Source : Nielsen 2015