Backed by research: Activia science and innovation

Activia isn’t just any yogurt, it is one of the few yogurts sold in the UK which is backed by product specific science, with 19 key research publications evaluating its exclusive mix of 5 live culture strains. From studies demonstrating survival through the gut of our hero live culture, Bifidobacterium animalis subsp. lactis CNCM I-2494, to randomised controlled trials and meta-analysis exploring efficacy of Activia in improving digestive discomfort. Here is an ‘at-a-glance' summary of the body of evidence supporting Activia and the key findings to give you a deeper understanding of the science behind the brand.

Summary of our science

Discover the essential facts about the research behind Activia with this informative infographic.

Probiotic survival

Explore the detailed findings from five major trials that demonstrate the survival of Activia's key probiotic strain, B. Lactis CNCM I-2494, through the digestive system.

Efficacy studies

Access visual summaries of six pivotal publications from randomized controlled trials, showcasing Activia's effectiveness in alleviating symptoms of digestive discomfort in both healthy individuals and those with IBS-C.

Meta-analysis

These two landmark papers consolidate all the key data, providing even stronger evidence supporting Activia's benefits.

Interactive abstract booklet

Download this interactive PDF guide that compiles all of the key evidence behind Activia, drawn from over 40 years of research.