Activia (UK)

Behind the gut language

Bacteria, flora, microbiome... all the terms you need to know to understand your gut.


Bacteria
Microbes and tiny single-celled organisms. Most of them are good and support our bodies, 99% of them to be exact. Guess why we like them?

Bifidobacteria
A family of Y-shaped bacteria that lives in your guts. You can find them there naturally. They can also be found in some fermented product such as Activia.

Fermentation
Rotting done right: think recomposing over decomposing. Like turning milk into yogurt, or cabbage into kimchi.
Fermentation is the process when bacteria, yeasts or other microorganisms break down sugars and carbohydrates and produces different acids, gasses or alcohol. In our case, that means our mix of 5 unique strains are turning milk into yogurt.

Gut Flora
All microorganisms that live inside your digestive tract. You have 300 to 500 different kinds inside yours.
And the composition is as unique as your fingerprint.

Microbiota
A community of microorganisms (bacteria, yeast, fungi, viruses etc) living in a certain environment. Your mouth, you skin, your gut, your dog’s furs.. have very different microbiotas!.

Microbiome
Just like a microbiota…  but with added genetic material included. But nitpickers know there’s a little more to it.

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2019 Danone Ltd. All Rights Reserved. *Activia contains calcium which contributes to the normal function of digestive enzymes. Enjoy as part of healthy diet & balanced lifestyle.