Cookie statement | Activia (UK)

Cookie Statement


At Danone, we want to be open and transparent in the way we use cookies and what this means for you. Some of the cookies we use are essential for the functionality of our website but there are also cookies that you can opt out of or block.

We strive to provide you with sufficient information on the cookies we use so you can make an informed choice on the information you share with us.

If you have any further questions or comments, feel free to contact us via our contact page.


What are cookies?

A cookie is a small file saved on your computer or mobile device. It has a unique ID assigned to your device and enables the website to remember your actions and preferences (such as location, language, font size and other display preferences) over a period of time. That way, you don't have to keep re-entering the information whenever you come back to the website or browse from one page to another. Cookies can also help customize your browsing experience.

Not all cookies contain personal information but where they do, we will treat this information as personal data in accordance with our Privacy Statement. We also treat cookie information as personal data where it is associated with your account or other contact information.


Types of cookies

There are two broad categories of cookies: persistent cookies and session cookies. Persistent cookies remain on your device until deleted manually or automatically. Session cookies remain on your device until you close your browser and are thereby automatically deleted.


Why do we use cookies?

Generally speaking, there are a few reasons why we may use cookies:

  • Cookies that are strictly necessary for the website to function and to enable you to make use of the services we provide;

  • Cookies that collect data related to the use of our website and the performance of it. We use this information to improve our online products and services;

  • Cookies that we use to personalize and optimize your experience on our website. These cookies store information on your choices such as text size, language and screen resolution.

  • Cookies that are placed by third parties for enhanced services (such as social media cookies) or for advertising purposes.
    Please see below for further information on the types of cookies we use.


Strictly necessary cookies

These are cookies that we need to be able to offer you a proper functioning website and which enables you to make use of the services we provide.

If these cookies are blocked, you will not be able to make use of our website.


List of strictly necessary cookies

  • Purpose

  • Type of data collected

  • Cookie name

  • How long is the cookie stored?


Analytics and performance-related cookies

These cookies help us measure traffic patterns to determine which areas of our website have been visited. We use this to research a visitor’s habits so that we can improve our online products and services. We may log IP addresses (that is, the electronic addresses of computers connected to the internet) to analyze trends, administer the website, track users’ movements, and gather broad demographic information.

These cookies are not essential to the website and we will always ask for your consent before placing these cookies. Your consent will be valid for up to 13 months. You can withdraw your consent at all times. See more information below in ‘Your Preferences’.


List of performance cookies

Purpose: Google Analytics – Used to distinguish users
Type of date collected: events, traffic, audience
Cookie name: _ga
How long is the cookie stored: 2 years

Purpose: Google Analytics – Used to distinguish users
Type of date collected: events, traffic, audience
Cookie name: _gid
How long is the cookie stored: 24 hours

Purpose: Google Analytics – Used to throttle request rate
Type of date collected: events, traffic, audience
Cookie name: _gat
How long is the cookie stored: 1 minute


Cookies for personalisation

These cookies enable us to recognise your computer and greet you each time you visit our website without bothering you with a request to register or to log in.

These cookies are not essential to the website but enhance the experience for you. We will always ask for your consent before placing these cookies. Your consent will be valid for up to 13 months. You can withdraw your consent at all times. See more information below in ‘Your Preferences’.


List of personalization cookies

Purpose: Drupal Cookie – Determine of JavaScript enable or not in browser
Type of date collected: Simple Boolean value of 1/0 – is JavaScript enabled or not
Cookie name: has_js
How long is the cookie stored: Expire after the session ends


Third-party cookies (advertising or social media cookies)

These are cookies placed on our website by third parties on our behalf. The cookies enable us to generate personalized advertisements on other websites, which are based on information about you such as your page views on our website. Our websites may also place cookies for third-party services such as social media.

We do not provide any personal information to third parties that place cookies on our website. However, third parties may assume that users who interact with or click on a personalized ad or content displayed on our website fall within a group that the ad or content is directed towards. We do not have access to or control over cookies or other features that advertisers and third-party sites may use. The information practices of these third parties are not covered by our Privacy or Cookie Statement. Please contact them directly for more information about their privacy practices.

These cookies are not essential to the website and we will always ask for your consent before placing these cookies. Your consent will be valid for up to 13 months. You can withdraw your consent at all times. See more information below in ‘Your Preferences’.


List of third-party cookies

Purpose: Supplied by Commanders Act which is an independent Tag Management System that enables Google Analytics and other marketing partners
Type of date collected: Number of unique pages viewed (integer number – 1-n)
Cookie name: TC_PAGES_VIEWED
How long is the cookie stored: 1 Month

Purpose: Supplied by Commanders Act which is an independent Tag Management System that enables Google Analytics and other marketing partners
Type of date collected: Number of NON unique pageviews with textual values: ONE, SECOND, or MORE
Cookie name: TC_PAGES_VIEWED
How long is the cookie stored: 1 Month

Purpose: Supplied by Commanders Act which is an independent Tag Management System that enables Google Analytics and other marketing partners
Type of date collected: This cookie is used to list the categories of cookies that have been refused.
Cookie name: TC_OPTUOT
How long is the cookie stored: /

Purpose: Supplied by Commanders Act which is an independent Tag Management System that enables Google Analytics and other marketing partners
Type of date collected: This cookie makes it possible to indicate if there are categories of cookies refused by the user during his navigation.
Cookie name: TC_OPTUOT_categories
How long is the cookie stored: /

Purpose: Analytics information for 55
Type of date collected: Type of data collected: Information about the pageviews
Cookie name: _55
How long is the cookie stored: 90 days

Purpose: Facebook ad pixel* that will collect Event Data and will allow us to send you tailored advertising through Facebook ads based on your behavior on our site
Type of date collected: Information about the webpages viewed
Cookie name: _fbp
How long is the cookie stored: 120 days

Purpose: Google Display & Video 360 cookie, collecting website data to send you tailored online display advertising based on your activity on our site
Type of date collected: Information about the webpages visited
Cookie name: IDE / id
How long is the cookie stored: 1,5 year

Purpose: Google Conversion cookie, to help us determine how many times people who click on our ads end up taking an action on our site (e.g. visit a webpage)
Type of date collected: Information about the webpages visited
Cookie name: _gcl
How long is the cookie stored: 90 days

*Data Subject Event Data collected through the Facebook Ad Pixel may be transferred outside of EEA to Facebook Inc. in the US for storage and further processing, for the following purposes:

  • To create targetable audiences for our advertising campaigns

  • For measurement and analytics services and in particular to (a) to prepare reports on our behalf on the impact of your advertising campaigns and other online content (“Campaign Reports”) and (b) to generate analytics and insights about how customers are using our websites (“Analytics”)

  • To improve the experience of people who use Facebook product and the security of Facebook products


For more information: https://www.facebook.com/legal/terms/businesstools


Your preferences

It’s possible to restrict or block cookies or even delete cookies that have already been placed on your device. If you do so, you may not be able to access certain parts of our website and we may think that you have never visited us before and will therefore show you the Cookie Notice again and ask for your consent in placing cookies.

You can restrict or block cookies by changing your browser’s settings. The configuration of each browser is different. It is described in the help menu of your browser, which will allow you to know how to change your wishes for cookies.

» Firefox: https://support.mozilla.org/en/kb/cookies-informations-sites-record
- Click on the menu button and select "Options".
- Select the "Privacy" panel.
- Set the "Storage Rules" menu to "Use Custom Settings for History".
- Clear the "Accept cookies" checkbox.
- Any changes you have made will be automatically saved.

» Internet Explorer: https://support.microsoft.com/en-us/products/windows?os=windows-7
- Click the Tools button, then click "Internet Options".
- Click the "Privacy" tab, then under "Settings", move the cursor up to block all cookies or down to allow all cookies, then click OK.

» Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
- Select the Chrome menu icon.
- Select "Settings".
- At the bottom of the page, select "Show advanced settings".
- In the "Privacy" section, select "Content Settings".
- Select "Prohibit all sites from storing data".
- Select OK.

» Safari: https://www.apple.com/legal/privacy/en-ww/cookies/
- Click "Settings" > "Safari" > "Privacy" > "Cookies and Website Data"
- Then select "always block".

» Opera: http://help.opera.com/Windows/10.20/en/cookies.html


How to contact us

If you have any questions, comments or complaints regarding cookies, please contact us via our contact page.

2021 Danone Ltd. All Rights Reserved. *Activia contains calcium which contributes to the normal function of digestive enzymes. Enjoy as part of a balanced diet and healthy lifestyle.

**Contains naturally occurring sugar. ***Live cultures in yogurt improve lactose digestion of the product in individuals who have difficulty digesting lactose.

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