The Science of Sensation | Activia (UK)

The science of sensation

We've crafted our yogurts to indulge more than just your taste buds.

These days, it seems a dish is only as delicious as it’s instagrammable… and rightly so! The pleasure of tasting goes beyond just flavour, it includes colour, texture and smell. That’s why we work closely with experts in sensory science to make sure Activia delights at every level.
Using advanced equipment and insights from you - our delighted consumers and consumer research, our team at Danone Nutricia Research helps us identify which scents and sights bring the highest levels of satisfaction.

Our tastes
Mildness is our middle name. We take extreme care to find the perfect balance of milk and ferments to delight your palate.

Our textures
Smooth and creamy, with a silky mouthfeel.

Our scents
Nothing but nature–inspired. A gentle milky scent, complemented by the gentle perfume of fresh fruits.

Our colours
As nature intended… a soft, warm white. When we add fruits, we keep true to their ripe hues.

Our sounds
Mmm… mmm… mmm… delicious.